Source: http://www.thehollywoodgossip.com/2012/12/not-in-the-kards-who-will-break-up-first/
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Sunday, December 30, 2012
Spanish police arrest 17 suspected pimps
MADRID (AP) ? Spain's Interior Ministry says police have arrested 17 people on suspicion of smuggling Nigerian women into Spain and forcing them into prostitution using threats including claims they would cast Voodoo spells on them if they didn't comply.
An investigation began when police detected in January that around 10 women had been brought into the country illegally using a small boat.
Police said that following an investigation its raids seized computer equipment, mobile phones, false identity and work permit documents, as well as objects which detectives said were allegedly used in "Voodoo rituals."
Officers tracked down the suspected pimps in cities throughout Spain and arrested 16 Nigerian nationals and one Ugandan citizen, a statement released Sunday said. It was not clear when the arrests took place.
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Friday, December 28, 2012
Women's Fashion Magazines Ad Sales Increased ... - Business Insider
Despite ad pages being down in consumer magazines this year, women's fashion magazines had a great year. According to MagazineRadar, ad pages for this niche were up 6.5 percent from last year, compared to consumer magazine ad pages that slumped 5.3 percent.
Of the top seven women's fashion magazines, Vogue, closely followed by InStyle, contained the most ad pages.
MagazineRadar |
When looking at these seven magazines, J.C. Penney bought the most ad pages with 160 pages in four of the top seven publications.
MagazineRadar |
According to Ad Age, J.C. Penney spent almost $1.2 billion in advertising last year, with $53.6 million going towards the magazine platform.?
While J.C. Penney was the company that bought the most ad pages, Stella McCartney was the most mentioned brand this year. This label is run by Paul McCartney's daughter.
MagazineRadar |
An almost completely different set of companies, except for Barneys New York, had major online ad sales this year. Saks Fifth Avenue leads the pack by almost 300 ad placements.
MagazineRadar |
MagazineRadar does not have data available for January to March of 2012.
?*Measured among 158 MPA member magazines.
Source: http://www.businessinsider.com/womens-fashion-magazines-ad-sales-increased-this-year-2012-12
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Thursday, December 27, 2012
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By Request, My Family Eggnog Recipe - - Portland Food and Drink
Re-posted from 2009
This is a recipe my father used back in the 40?s. Many years ago, I found it among his things, but never made it until tonight. Now I will never make any other version. It?s really airy yet creamy, with just the right balance of booze.
I Twitter/Facebooked about this tonight, and am posting it here after several requests, after all, we still have New Year?s to go through!
Note that this recipe uses raw eggs. If this scares you, I doubt you?d be on this site anyway, but normal warnings apply. Use good, clean eggs and break them correctly (not on the side of a bowl).
Egg Nog
Beat 8 egg whites until stiff peaks.
Add 1/2 cup sugar and beat until incorporated. Set aside for a moment.
Beat 8 egg yolks and 1/2 cup sugar.
Put the whites back on the mixer, and fold in the beaten yolks
At a slower speed, add 1 qt heavy cream, 1 pt whole milk, beat some more.
Add 2 cups rum and 1/2 cup bourbon.
Take 20 mg Lipitor.
Pour into glasses, dust with freshly ground nutmeg
Call cab.
*uses raw egg. Follow normal precautions i.e. not drinking if you are pregnant (not that you would!) etc. Google for information if you are uncertain.
"I have a wide-range of food experience - working in the restaurant industry on both sides of the house, later in the wine industry, and finally traveling/tasting my way around the world. Whether you agree or disagree, you can always count on my unbiased opinion. I don't take free meals, and the restaurants don't know when, or if, I am coming."
Source: http://portlandfoodanddrink.com/by-request-my-family-eggnog-recipe/
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Wednesday, December 26, 2012
pentateuch bridle: Calvin: Search Engine Marketing Internet Hosting ...
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Buyers have much less time to pay investigating whether or not or not your service or product is correct for them. A well-placed video clip or educational audio streaming can added speedily get readers the knowledge they should know inside of a fashion that expediates their final decision. And if that decision is definitely a subject of regardless if or to not invest revenue with your material, merchandise, or products, the quicker the better!
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Source: http://www.welcometocoastcity.org/search-engine-marketing-internet-hosting-and-class-c-ips.php
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Source: http://calvinchristen.blogspot.com/2012/12/search-engine-marketing-internet.html
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Source: http://pentateuch-bridle.blogspot.com/2012/12/calvin-search-engine-marketing-internet.html
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Tuesday, December 18, 2012
Money Saved By Shopping Auto Insurance Using These Methods ...
Mistakes Are Costing You! Learn To Stop?Making ALL 189 Of Them!
Struggling With WordPress? 100+ Step-By-Step Videos Now Available!
Insurance is full of very complicated terminology and wording that is regarded as complex. Sometimes, it may seem extremely confusing. The most important terms used by insurance agents will be defined for you in this article. Once you know the meaning of these terms, you will be better able to make the right decision.
The major culprits of causing daytime accidents are the elderly. You must remember this because this will affect car insurance rates.
Driving Course
TIP! If you want to get a cheaper car insurance rate, try increasing your FICO score. Auto insurers will check your credit before pricing your policy.
Completing a safer driving course is an easy way to reduce your annual auto insurance premiums. The majority of auto insurance companies offer discounts on premiums for successfully passing a defensive driving course. The class itself is also beneficial because it teaches you to drive safer. A safe drivers course can be found at many different community colleges, driving schools or recreational centers. An online search will also provide you with other course options.
There are many different car insurance companies, so you want to research their reputation before buying a policy. When shopping for a car insurance policy, it is important to consider other factors in addition to the cost of the premiums. When you buy cheap car insurance, you very often get to experience first hand the old adage of ?getting the service you pay for.? You often later find that the low cost is at the expense of good service.
You should be able to obtain a substantial discount from your insurance company, if your total miles driven is less than 7500 each year. Find ways to reduce your driving habits and get rewarded with lower payments.
TIP! Making one large insurance payment may save you money. A lot of insurance providers charge service fees for policy premiums that are broken up into monthly installments.
Before you buy additions for your car, ask yourself if you really require them. You do not necessarily have to have seats that are heated or a booming radio. Add-ons will not be replaced or reimbursed if your vehicle is in an accident or stolen, unless you have purchased supplemental insurance for these extra parts which is usually quite costly.
Your insurance can usually be dropped within the first two months for no reason. The insurer uses this time to look over your record, and make sure you?re not too high risk for them to insure. If your policy is cancelled, you can wind up facing higher insurance premiums well into the future.
Make sure you understand the different types of automobile insurance coverage before you purchase it. If you are just getting insurance on one car, there are still many things to consider. Liability and bodily injury insurance will cover legal costs, but you will need death and injury coverage if your car hits someone.
TIP! It may be tempting to remove your collision coverage in order to lower the price of your insurance premium, but if you cause an accident and have no such coverage, you will be held responsible for the entirety of your vehicle?s repair bill. Be sure that you can afford to pay for an expensive repair in full before dropping collision coverage.
Car Insurance
The person who drives the car on the car insurance policy is the only one being insured ? you should always remember that. If you loan someone your vehicle to drive, your insurance policy has the right to deny making payments if a collision occurs while they are driving. Car insurance policies can be purchased at a higher premium, that include allowing other licensed drivers to operate your vehicle.
Consult with your auto insurance broker or agent, and obtain a complete list of discounts available. Comb through the list, and consider which ones you are eligible for. This could end up saving you a lot of money.
TIP! It is important to know about the different types of coverage. You should be certain that you have a policy that covers any possible incident.
In order to ensure proper coverage, discuss potential vehicle customization with an insurance agent in advance. You may find, for example, that the $2,000 you spent to upgrade your car into racing form actually added less than $500 to the vehicle?s appraised values. Should the vehicle get stolen, you?re out the difference.
Wait to cancel your current auto insurance policy until the point when you have another policy lined up. Even the briefest lapse in insurance is a huge risk to take, and your state may even fine you.
Insurance Rates
TIP! When getting car insurance quotes for teenage drivers in the family, find out how much it will cost to have them added to your policy and how much it will cost to purchase them a separate policy. You can then compare costs to save yourself money.
Insurance rates vary depending on where you reside; if you are considering a move, look into insurance rates. Insurance rates differ depending on whether you live in a rural and suburban area as opposed to a city. Usually a rural and suburban area will have reduced rates due to a lower incidents of crime and accidents.
Tailor the amount of your vehicle coverage to the actual value of your car. Typically, a slightly older car or truck will require fewer coverage fees due to its lower value in the resale market. You should also be aware of what your vehicle?s theft rate is. You might want to invest in comprehensive coverage for cars with a higher rate of being stolen, even older cars.
Hopefully, you understand many of the most common insurance terms, and you?ll be able to find an auto insurance policy that best suits your situation. Knowing what your choices are is a good way to gain confidence in making the right decisions.
TIP! When selecting your insurance policy, be sure to get quotes from several different agencies. Rates can vary dramatically from one company to the next.
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Source: http://leucabiz.com/blog/money-saved-by-shopping-auto-insurance-using-these-methods/
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Monday, December 17, 2012
Marsha Temlock: Back To The Nest after Divorce
Today it is estimated that about a third of homeowners are currently putting out the welcome mat for boomerang children or aging parents. Oddly enough, the family domicile tends to be expanding rather than shrinking. That includes making space for an unexpected guest: the son or daughter seeking a safe harbor when his or her marriage is in trouble.
It is not uncommon for parents to find themselves opening the sleeper couch for what they hope will be a temporary stay. While most want to do whatever they can to help their children get back on their feet, but they do not necessarily want to be "Mom" or "Dad" all over again. Grown men and women who have been on their own would likely only seek their parents out as a last resort, however, in tough economic times, more and more sons and daughters (with or without grandchildren) do not have the luxury of maintaining two households and are landing on their parents' doorsteps.
Parents are expected to provide unconditional support and, when appropriate, financial relief until the divorce settlement is hammered out. What most children do not realize is that their parents are struggling with their own recovery issues after the split and having a son or daughter living with them makes it that much more difficult, especially if a parent is having trouble accepting the divorce decision.
The road to recovery from a child's divorce is bumpy for everyone involved. Therefore, the best advice is not to extend the journey any longer than is absolutely necessary. It is a good idea to set a flexible timeline how long the child is planning to stay from the get-go. (Note I said flexible.) If your adult child is fragile, a plan can be misinterpreted as your pulling the welcome rug out from under. Also, if you know your child is only going to be with you for a few weeks, I would let things ride.
Another suggestion is to be up front about divvying household duties and expenses for food, gasoline, etc. This is, after all, Mom and Dad's place. The returning child is not a house guest with bed, board and maid service included.
Typically, an adult child will seek the security of home temporarily because he or she needs the anchor of family right after a marriage crashes. A son may need a place to hang out until he finds another arrangement. Newly separated husbands often run bases on their friends' sofa beds until they finally strike out. Daughters tend to stay longer, especially if there are children, consuming lots of hot tea while they cry on Mom's shoulder. In rarer cases, it's the in-law who needs a place to stay. I know of one case where a son-in-law practically had to be pried off his mother-in-law's sofa. The in-law was his replacement parent and the two were very close during the marriage. The daughter wanted him out but he had no place to go. The mother-in-law, after first checking it out with her daughter, agreed to let him stay, but when Al became a fixture, it was time to have him leave.
There is a lot of retrofitting that has to take place when an adult child's marriage ends. The newly separated or divorced mother is redefining her role primarily as wife and mother when she is no longer married; the son who was once husband and father is no longer a husband, and often spending fewer hours with his children than when he was married. He may devote more hours to work or going out with his buddies.
Understandably, this is a dizzying time for parents who watch from the sidelines while their child is coping with all the changes. Parents are trying to bind wounds and build a new family structure to replace the old one. It is natural to feel ambivalent about a child's homecoming, but there are things you can do to make it less stressful. I offer lots of tips in my book, "Your Child's Divorce: What to Expect ... What You Can Do."
?
"; var coords = [-5, -72]; // display fb-bubble FloatingPrompt.embed(this, html, undefined, 'top', {fp_intersects:1, timeout_remove:2000,ignore_arrow: true, width:236, add_xy:coords, class_name: 'clear-overlay'}); });Source: http://www.huffingtonpost.com/marsha-temlock/back-to-the-nest-after-di_b_2235771.html
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North Koreans mourn Kim Jong Il 1 year later
PYONGYANG, North Korea (AP) ? North Koreans across the country stopped in their tracks at midday Monday to silently honor former ruler Kim Jong Il, whose death one year ago swept his untested 20-something son to power.
Pyongyang construction workers took off their yellow hard hats and bowed at the waist as sirens wailed across the city for three minutes. The son, Kim Jong Un, presided over a solemn ceremony to reopen the sprawling granite mausoleum where his father's embalmed remains will lie in state near those of his grandfather, the nation's founder Kim Il Sung.
Tens of thousands of North Koreans gathered in the frigid plaza outside the renovated hall where Kim Jong Il's body was to go on public display later Monday. Lined with snow-tinged firs, the square has been turned into a park at Kim Jong Un's orders and his father's portrait installed on the building's fa?ade alongside that of Kim Il Sung.
The elder Kim died last Dec. 17 from a heart attack while traveling on his train. His death was famously followed by scenes of North Koreans dramatically wailing in the streets of Pyongyang, and of his pudgy young son leading ranks of uniformed and gray-haired officials through a series of funeral and mourning rites.
The mood in the capital was decidedly more upbeat a year later, with some of the euphoria carrying over from last week's successful launch of a rocket carrying a satellite named for one of Kim Jong Il's many titles, Kwangmyongsong, or "Lode Star," a nickname given to him at birth according to the official lore.
Speaking outside the mausoleum, renamed the Kumsusan Palace of the Sun, the military's top political officer, Choe Ryong Hae, said North Korea should be proud of the satellite, calling it a show of strength to the world.
Much of the rest of the world, however, was swift in condemning the launch, which was seen by the United States and other nations as a thinly disguised cover for testing missile technology that could someday be used for a nuclear warhead.
The test, which potentially violates a United Nations ban on North Korean missile activity, underlined Kim Jong Un's determination to continue carrying out his father's hardline policies even if they draw international condemnation.
Some outside experts worry that Pyongyang's next move will be to press ahead with a nuclear test in the coming weeks, a necessary next step toward building a warhead small enough to be carried by a long-range missile.
Despite inviting further isolation for his impoverished nation and the threat of stiffer sanctions, Kim Jong Un won national prestige and clout by going ahead with the rocket launch.
At a memorial service on Sunday, North Korea's top leadership not only eulogized Kim Jong Il, but also praised his son. Kim Yong Nam, president of the Presidium of North Korea's parliament, called the launch a "shining victory" and an emblem of the promise that lies ahead with Kim Jong Un in power.
The rocket's success also fits neatly into the narrative of Kim Jong Il's death. Even before he died, the father had laid the groundwork for his son to inherit a government focused on science, technology and improving the economy. And his pursuit of nuclear weapons and the policy of putting the military ahead of all other national concerns have also carried into Kim Jong Un's reign.
In a sign of the rocket launch's importance, Kim Jong Un invited the scientists in charge of it to attend the mourning rites in Pyongyang, according to state media.
The reopening of the mausoleum on the first anniversary of the leader's death also follows tradition. Kumsusan, the palace where his father, Kim Il Sung, served as president, was reopened as a mausoleum on the first anniversary of his death in 1994.
___
Associated Press writer Hyung-jin Kim contributed to this report from Seoul, South Korea. Follow AP's bureau chief for Pyongyang and Seoul at www.twitter.com/newsjean.
Source: http://news.yahoo.com/north-koreans-mourn-kim-jong-il-1-later-051338493.html
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Sunday, December 16, 2012
John Cruz Recreation-and-Sports Little league golf balls | proba ...
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Source: http://skysportscricketlivestreaming.jameshouts2010.com/995/john-cruz-recreation-and-sports-little-league-golf-balls-proba/
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Source: http://msyekokod.posterous.com/john-cruz-recreation-and-sports-little-league
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Friday, December 14, 2012
mLogic's mLink Thunderbolt PCIe Mac expansion chassis now shipping for $399
After a lengthy certification delay, mLogic's mLink PCIe Thunderbolt expansion chassis is now up for grabs. The device branches to any Mac computer equipped with the high-speed port, allowing you to install a half-length PCIe board -- opening up a world of RAID storage, high speed networking and video capture to otherwise slotless Minis or Macbooks. The company says it's now in stock and shipping for $399, and added that it made good use of the lag time for more extensive thermal and EMI testing. A special Red Rocket model is supposed to follow along at $699 for RED cinema camera RAW video conversion duties, but if plain old 2K or HD video is good enough, hit the source to get it.
Filed under: Desktops, Laptops
Via: Mac News
Source: mLogic
Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/pwIMoAf76bE/
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Thursday, December 13, 2012
Predatory fungi are listening for worms, then devouring prey
Dec. 13, 2012 ? For over 25 years, Paul Sternberg has been studying worms -- how they develop, why they sleep, and, more recently, how they communicate. Now, he has flipped the script a bit by taking a closer look at how predatory fungi may be tapping into worm conversations to gain clues about their whereabouts.
Nematodes, Sternberg's primary worm interest, are found in nearly every corner of the world and are one of the most abundant animals on the planet. Unsurprisingly, they have natural enemies, including numerous types of carnivorous fungi that build traps to catch their prey. Curious to see how nematophagous fungi might sense that a meal is present without the sensory organs -- like eyes or noses -- that most predators use, Sternberg and Yen-Ping Hsueh, a postdoctoral scholar in biology at Caltech, started with a familiar tool: ascarosides. These are the chemical cues that nematodes use to "talk" to one another.
"If we think about it from an evolutionary perspective, whatever the worms are making that can be sensed by the nematophagous fungi must be very important to the worm -- otherwise, it's not worth the risk," explains Hsueh. "I thought that ascarosides perfectly fit this hypothesis."
In order to test their idea, the team first evaluated whether different ascarosides caused one of the most common nematode-trapping fungi species to start making a trap. Indeed, it responded by building sticky, web-like nets called adhesive networks, but only when it was nutrient-deprived. It takes a lot of energy for the fungi to build a trap, so they'll only do it if they are hungry and they sense that prey is nearby. Moreover, this ascaroside-induced response is conserved in three other closely related species. But, the researchers say, each of the four fungal species responded to different sets of ascarosides.
"This fits with the idea that different types of predators might encounter different types of prey in nature, and also raises the possibility that fungi could 'read' the different dialects of each worm type," says Sternberg. "What's cool is that we've shown the ability for a predator to eavesdrop on essential prey communication. The worms have to talk to each other using these chemicals, and the predator is listening in on it -- that's how it knows the worms are there."
Sternberg and Hsueh also tested a second type of fungus that uses a constricting ring to trap the worms, but it did not respond to the ascarosides. However, the team says that because they only tested a handful of the chemical cues, it's possible that they simply did not test the right ones for that type of fungus.
"Next, the focus is to really study the molecular mechanism in the fungi -- how does a fungus sense the ascarosides, and what are the downstream pathways that induce the trap formation," says Hsueh. "We are also interested in evolutionary question of why we see this ascaroside sensing in some types of fungi but not others."
In the long run, their findings may help improve methods for pest management. Some of these fungi are used for biocontrol to try and keep nematodes away from certain plant roots. Knowing more about what stimulates the organisms to make traps might allow for the development of better biocontrol preparations, says Sternberg.
The full results of Sternberg and Hsueh's study can be found in the paper, "Nematode-trapping fungi eavesdrop on nematode pheromones," published in the journal Current Biology.
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Story Source:
The above story is reprinted from materials provided by California Institute of Technology. The original article was written by Katie Neith.
Note: Materials may be edited for content and length. For further information, please contact the source cited above.
Journal Reference:
- Yen-Ping Hsueh, Parag Mahanti, Frank?C. Schroeder, Paul?W. Sternberg. Nematode-Trapping Fungi Eavesdrop on Nematode Pheromones. Current Biology, 2012; DOI: 10.1016/j.cub.2012.11.035
Note: If no author is given, the source is cited instead.
Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.
Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/ffGfblxpKUk/121213145257.htm
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Improve Your Commercial Real Estate Property Learn How With ...
Figuring out getting exact and well-timed information regarding professional property is probably the stepping gemstones to success. Navigating the market can be a difficult job. There are a plethora of resources once and for all suggestions. Under there are actually the best tips designed for helping you to attain your goals.
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When you develop with the minds in this post you will find that your success will be quicker and greater. The minds are widespread, although you may want to look for commercial real estate details that is certainly specific to your place and market place. Always keep teaching yourself and you will probably have the greatest results.
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MacBreak Weekly 329: Nobody Died, Yet
Leo Laporte, Andy Ihnatko, and yours truly talk Apple TV, Mac Pro made in the USA, avoiding Apple Maps in rural Australia, and more.
Subscribe or download: TWiT.tv
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Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/8Naj7O10aNM/story01.htm
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Tuesday, December 11, 2012
Fertility Drop-Off Surprises Women Over 40
Nearly half of women who became pregnant through in vitro fertilization (IVF) after age 40 say they were "shocked" to discover they needed fertility treatments, a new study finds.
In the study, the researchers at the University of California, San Francisco interviewed women from 61 families ? including heterosexual couples, lesbian couples and single women ? who conceived and delivered children via IVF after age 40. The interviews were done between 2009 and 2011.
"We found that women did not have a clear understanding of the age at which fertility begins to decline," the researchers wrote in their study, published online Nov. 30 in the journal Human Reproduction.
Most women thought their fertility would last longer than it did. For instance, 31 percent said they expected to get pregnant without difficulty at age 40.
"Very few participants had considered the possibility that they would need IVF, and 44 percent reported being ?shocked? and ?alarmed? to discover that their understandings of the rapidity of age-related reproductive decline were inaccurate," the researchers wrote.
However, fewer than a quarter of these women said they would have tried to get pregnant earlier if they had more information about declining fertility, the study found. For women in the study, "personal-life circumstances would not have encouraged them to begin childbearing earlier than they did," the researchers wrote.
Along with a decline in the chance of conceiving naturally, the chance of successfully having a baby via IVF?also declines with age ??the chance of success with one cycle of IVF treatment drops from 41 percent at age 35, to 4 percent after age 42. Studies have shown the general public is not aware of the extent of this decline, the researchers said.
Three-quarters of the women said they felt lucky about successfully conceiving through IVF.
The researchers noted that their study participants were a selected group of women, and the study was retrospective. Studies that follow women forward over time, and test other populations are needed to confirm the results.
According to statistics from the Centers for Disease Control and Prevention, infertility affects nearly 12 percent of reproductive-age women in the U.S. Part of the reason for this is cultural trend of women delaying childbearing, according to the study. One in five women now has her first child after age 35, an eightfold increase compared with a generation ago.
When the researchers probed into why the study participants held mistaken beliefs about fertility, 28 percent said that incorrect information from friends, doctors or the media reinforced the idea that older women could easily become pregnant. For example, a 42-year-old woman recalled thinking, "Everyone?s having babies at 42 ? all the superstars are having them," according to the study.
About a quarter of participants said their beliefs stemmed from messages about preventing pregnancy they had received since adolescence. One woman wrote, "It?s like, all of our lives we?re terrified we?re going to get pregnant too soon and have a child and ruin our lives ? and, actually, it?s not that easy."
A quarter of participants also said their beliefs were based on their mothers?, sisters? or their own previous fertility.
It remains unclear exactly what can be done to better educate women about fertility. Researchers have been slow to get information about fertility declines out to the public, according to the study. For example, a 1982 report from French researchers was the first large study to show a decline in artificial insemination success rates as women aged, but it wasn't until 2000 that the American Society for Reproductive Medicine (ASRM) recommended that women over 35 trying to conceive be counseled and treated more quickly than younger women.
And messages about declining fertility could also have "unwelcome social implications," the researchers said. A public education campaign that the ASRM undertook between 2000 and 2002 was criticized for pressuring women to have children before they were ready, and for undermining women's efforts to become educated and have careers.
However, the trend of women delaying childbearing has continued, and data show that IVF can only partly offset fertility declines. "These projections make a case for renewed attempts to educate women and men about the known parameters of fertility at all life stages," the researchers wrote.
Pass it on: Half of women over age 40 were surprised to discover they required IVF treatments to conceive.
FollowMyHealthNewsDaily?on Twitter?@MyHealth_MHND. We're also on?Facebook?&?Google+.
Copyright 2012 MyHealthNewsDaily, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.Source: http://news.yahoo.com/fertility-drop-off-surprises-women-over-40-172626549.html
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Product Launch 101 - Knowing The Importance Of Creating A Good ...
What is a product launch? Quite simply, it is a systematic roll out of a product. This can either be a new product or re-introducing an existing product. This will create buzz and excitement in a market place that'll bring you new customers, you can send this product launch out to current customers, competitors will take notice and you might even get some affiliate marketers to sell your products for you as well.
As far as from a marketplace stand point, this builds a lot of good will with your prospective customers. In the process of the product launch, you'll give away a lot of valuable information for free, potentially giving them results in advance. Which is information that they can use and put into action right away that will help them get closer to their end goals of business. This will build up trust and good will with your prospective customers. The ultimate result of a good product launch process is that, your prospects will be eagerly waiting the launch and the release of your new product.
Will this work in your business? The short answer is YES! It works for products, it works for services and it's a rock solid process for giving your market what they want and what they need. Ultimately, it creates prospects who want to buy your product.
The first step is the Pre- Pre Launch. This starts with a new product or a new service. The first question you need to ask is, what does your market want? Or what does your market need? Chances are you already have all the information in marketing research all around you. You need to just look at what your current customers are currently asking you for or if you're a consumer in that market, what do wish was available and ultimately what would make a positive impact on the market that you've selected. That's pretty much the product research that we do that ensures that your product launch will be successful.
The next step would be the Pre Launch. This is where you're going to produce 3 valuable pieces of content that will be given away to your market. This can either be videos, PDFs, articles, audio presentation, a complimentary product, a cheat sheet, a seminar recording or a webinar with valuable information.
The key to this section is to distribute this content in the proper sequence and you want to space this launch out over a period of about 7 to 10 days. This will help you build an excitement to help your anticipation with your market. If you go any longer that 10 days, you'll risk losing the momentum that you've built up with each success of piece of content that you're giving out.
Something to remember is that each of your content needs to build upon the previous piece of content. Here's what a lot of people fail miserably, to be completely honest with you, they forget that in the third piece of content, this is the one right before your self presentation that needs to tease the upcoming products just a little bit. Just mention it! Mention that something new is coming available and that's a very important step. But unfortunately, a lot of people missed that and when they go and launch the product. They'll fail and they don't know why. We'll that's usually the reason.
When you're trying to consider which type of content to give away, a good rule of thumb is to give away a what to do and you charge for the how to do it. That's basically the rule thumb, give away the "what" to do and charge for the specifics on "how" to do it.
Finally, we've come to the actual Launch of the Product. This is a sales video or sales letter that announces the availability of a product or in internet marketing that the cart is open. That's the term that is used in internet marketing. You really want to keep the cart open for about 4 to 7 days depending on sales. Any longer than 7 days and you can appear desperate for sales, so that's not what you're looking for. But there needs to be a deadline for when the cart closes and as the old adage says, "An offer without a deadline isn't an offer".
The majority of the sales will be on the first and last days because this is where the urgency of the buyers as the highest. As you're closing in on the end of that open cart phase, you want to contact prospects 24 hours before the cart closes. This is to warn them of the limited availability. This will lead to that little bit of urgency and again it'll give you a little bump in sales on the last day.
Now if your product launch didn't go exactly as you planned, you can always re-open the cart or re-launch the product if necessary. Just make sure that you give a good reason. That could be you came across more supply, there was an increase demand, popular customer feedback, and it can be really anything. You just need to make sure that you're giving the reason so that way you won't take off an early customer you've told it's only available for a short period of time. Again, the re-open or the re-launch must have a deadline as well and hope this will help you with your next product launch.
Matt Seppanen, owner of Orange Internet Marketing is dedicated to help online marketers with their SEO needs as well as creating a good product launch for the success of your online business.
View the original article here
Source: http://successfulproductlaunch.blogspot.com/2012/12/product-launch-101-knowing-importance.html
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Monday, December 10, 2012
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